Bruce Brown’s mid 1960’s surf epic The Endless Summer is one of the key elements that sparked the global surf tourism industry. It’s a film that set the pattern for how surf tourists have envisioned and engaged with the people and places they travel to and through in search of waves. In The Endless Summer, the non-western world exists as a kind of empty, ahistorical, and naive paradise that awaits the enlightenment of western discovery.  The film has been taken {+}